wispy wearability

Luxury minimized for contemporary lifestyle...tradition underplayed for the woman of today and beauty celebrated through a rich color palette and an equally celebrated textural story, TAURUS is the creative calling of two young designers Dhruv and Pallavi. Borrowing from the earthy appeal of the zodiac sign TAURUS they create an aesthetic fable of sense and sensuality, color and design. The credo at Taurus- "a woman is never too busy to look beautiful", inspires the designers to create a rich pot pourri of clothing that are timeless yet contemporary enabling the woman to look pretty yet elegant at any age. At Taurus, developing new and contemporary designs are a constant effort. Their collection ranges from stylized western wear to intricately embroidered sarees - satisfying the aesthetic sense of the woman for all occasions-truly a connoisseurs' delight!
Their resort wear line spells out "wispy wearability" seen in their sensual chiffon sarongs and shift dresses, adding fluidity and flow to the wardrobe for any sea side sojourn . From well pampered peasant blouses and shirts to wear to work, to sassy and sexy dresses, to beautifully detailed saris....the Taurus merchandize mix is eclectic. Their fabric texture treatments and surface ornamentations tell an interesting story, making each piece a pleasure to wear. Couture comes to life in their well priced saris. Their expertise over the corset fit allows them to create a varying style ....worn both over jeans and saris. Their treatment of the tres romantic Chantilly lace sari is refreshing. As is their inclusion of metallic silks, brocades and silks on rugged cotton surfaces. Dhruv and Pallavi�s pin tucks and plisse are pleasantly neat and their mastery over blending techniques celebrates subtlety, always beautiful but never blown over. Their flagship store 'Taurus' in Delhi is a concept store, where every element has a thought and reasoning behind it, and the concept flows right from the interiors of the store to their bags that move fast out of the store.Taurus being an earth sign, has an affinity for beautiful things in their natural form. So the interiors have earthern floors, fine wood and plants. The look is earthy yet modern, deeply contemporary and oozing with style- they call it the urban-earthen look. Taurus has been exporting a wide range of loungewear, footwear, belts and stoles, among other things to select buyers across the globe as well as beach resorts in the boutiques in Bahamas, Dubai, France, Florida, London, Maldives, Mauritius and Sri Lanka.